Unlike Serenity Shipped, Therabox or Calmbox, Hello Sunshine is a book subscription company founded by celebrity Reese Witherspoon. The company is focused on celebrating female storytelling. There is an option to become part of the Hello Sunshine book club where you receive the book of choice each month via hard copy, audio, etc. The branding and marketing from this company are very modern. They have the option to get their subscribers and book club members involved is by having an option to submit their own stories and “share their voice”. They look for 500-word or less essays on subjects that matter to women and each month, the company picks one submission to display on the website. This is a different form of involvement and branding that is not seen in any other of the competing companies.